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Bounce Rate: Sexiest Web Metric Ever? | Marketing Profs Daily Fix Blog
Posted in June 28th, 2007
Published in Web Analytics
Bounce Rate: Sexiest Web Metric Ever? | Marketing Profs Daily Fix Blog
It really is all about measurement. If you are not measuring what is going on within your site, there really is no reason to have one. The bounce rate, single page visits/entry pages, is one of the most important. It will show you if your pages are worth looking at, and if they offer any value to your visitors. A high bounce rate means low value.
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