Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies : SEO Book.com

A good post by SEO Book.com on if domain names really matter when it comes to SEO. I imagine it would depend on the industry and the type of search query that is being used. For example, Amazon.com it most likely does not get the majority of its traffic from people typing in Amazon.  True, it ranks well in Google for that keyword, but the domain doesn’t really explain what the site is about. If someone typed in online shopping for electronics, or had onlineshoppingelectronics.com as its domain name would it rank better than Amazon? At this point most likely not.  I tested it out, and Amazon was the number one result on Google.

Anchor text is what makes the difference. If people linking to Amazon, and use Amazon as the anchor text it probably as not effective if they used: Amazon-Online Shopping or Amazon books and electronics. Using this type of anchor text will give more validity to a site. Then again does Amazon really need any more help in this area?