SEOmoz | KeYwORd INSErtioN - A few PPC tips and tricks.

Using the dynamic keyword insertion tool in Yahoo!, Google and MSN is very helpful in creating custom search ads for your campaigns. When using this feature, the keyword that the user is searching on is placed in the location of the keyword insertion code. There are various ways to do this and SEOmoz, gives a great explnation on how it would work in Google.