End Searcher Optimization: The New SEO

Brian Eisenberg of Grokdotcom has come out with a great article about how SEO is changing from focusing on H1 tags and META, to truly focusing on the customer and their needs. It was bound to come to this. People are looking for information, not code structure or keyword density. They want to know about your product, and what others think about your product. As we have seen with the way search engines are evovling, the search engines are going in that direction as well. They are looking at how popular your site is. Is it reputable? Do other quality sites link to it? Is there buzz about your product in forums and blogs?

A spider does have to be able to read your page, but when it comes down to getting customers to your site and conversions, you need to be able to have something worth talking about.

Interview of Seth Godin about Squidoo on June 8, 2007

An inspiration to online marketing professionals… Get out of people’s way and let them find what they want.