The obsession for minute detail (and missing the big picture)

A lot of the time with the use of large analytics programs, we miss the overall objective of what we are trying to accomplish. Make money for our company or ourselves. Omniture, HBX, WebTrends and others are great for large, e-commerce focused sites, but they may be a little too much for smaller b-to-b sites or b-to-c sites that offer a few products and content.  The article referencd above has some good insight into what smaller organizations should be focusing on such as key metrics and the concepts that truly make you money.

I love Omniture, HBX and WebTrends, I think they are great and offer a very valuable service and great information. The problem is that it can be information overload and take Web owners away from their main focus. Chasing metric rabbits all day is fun, but it doesn’t always get you where you need to go. Evaluate your business needs before purchasing your Web metrics tool. Also, evaluate Google Analytics it is free and easy to use. Plus it offers all the data most Web sites need.

Bounce Rate: Sexiest Web Metric Ever? | Marketing Profs Daily Fix Blog

It really is all about measurement. If you are not measuring what is going on within your site, there really is no reason to have one. The bounce rate, single page visits/entry pages, is one of the most important. It will show you if your pages are worth looking at, and if they offer any value to your visitors. A high bounce rate means low value.