http://www.mateosquared.com Search Engine Marketing, Search Engine Optimization, Social Media & Analytics Thu, 24 Jul 2008 14:25:30 +0000 http://backend.userland.com/rss092 en Meta Tag Optimization: Baloney or Good SEO? » Online Marketing Blogкомпютри I would have to vote that it is good SEO and part of any well developed Web site. It will not only help the visitors find your site, but it will also help the search engines better understand who you ... http://www.mateosquared.com/2007/07/24/meta-tag-optimization-baloney-or-good-seo-%c2%bb-online-marketing-blog/ EMP E-Marketing Performance » : » Making Sense of Keyword Matching Diana at E-Marketing Performance has written a great article on how the major search engines categorize keyword matching.  Some day there may be a standard that they all follow like the new XML site maps, but at this point you ... http://www.mateosquared.com/2007/07/24/making-sense-of-keyword-matching/ The obsession for minute detail (and missing the big picture) A lot of the time with the use of large analytics programs, we miss the overall objective of what we are trying to accomplish. Make money for our company or ourselves. Omniture, HBX, WebTrends and others are great for large, e-commerce ... http://www.mateosquared.com/2007/07/17/the-obsession-for-minute-detail-and-missing-the-big-picture/ Why Do the Other Search Engines Bother to Compete? Since most of us are not Jack Welch's GE, it is OK not to be number one or two in everything we do. As you probably know Google is number one when it comes to search. Yahoo! and MSN are a distant ... http://www.mateosquared.com/2007/07/16/why-do-the-other-search-engines-bother-to-compete/ Web search engine will take 90% of market, analysts say | Chicago Tribune I know Google is good, but this is hard to believe that they will get 90% market share. The author states that search can be monopolized like the yellow pages, but I don't think that is possible. There ... http://www.mateosquared.com/2007/07/12/web-search-engine-will-take-90-of-market-analysts-say-chicago-tribune/ SEOmoz | KeYwORd INSErtioN - A few PPC tips and tricks. Using the dynamic keyword insertion tool in Yahoo!, Google and MSN is very helpful in creating custom search ads for your campaigns. When using this feature, the keyword that the user is searching on is placed in the location of ... http://www.mateosquared.com/2007/07/10/seomoz-keyword-insertion-a-few-ppc-tips-and-tricks/ How To Optimize A Contextual Search Advertising Campaign Brad Geddes at Search Engine Land, wrote a great article about optimizing your contextual search campaigns when advertising on Google and Yahoo!. A lot of advertisers group search and content ads together, which is not good for business. The reason being is that ... http://www.mateosquared.com/2007/07/10/how-to-optimize-a-contextual-search-advertising-campaign/ Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies : SEO Book.com A good post by SEO Book.com on if domain names really matter when it comes to SEO. I imagine it would depend on the industry and the type of search query that is being used. For example, ... http://www.mateosquared.com/2007/06/29/synergy-between-domain-names-keyword-based-search-engine-optimization-strategies-seo-bookcom/ Bounce Rate: Sexiest Web Metric Ever? | Marketing Profs Daily Fix Blog It really is all about measurement. If you are not measuring what is going on within your site, there really is no reason to have one. The bounce rate, single page visits/entry pages, is one of the most important. ... http://www.mateosquared.com/2007/06/28/bounce-rate-sexiest-web-metric-ever-marketing-profs-daily-fix-blog/ PPC Discussions: AdWords is Stealing From You (or you just don't know what you're doing) The blog, PPC Discusions, has a good article that helps fight several of the conspiracy theories attached to using adWords. Apparently there has been more grumbling about AdWords in one of the forums, and people are ... http://www.mateosquared.com/2007/06/26/ppc-discussions-adwords-is-stealing-from-you-or-you-just-dont-know-what-youre-doing/