Pronto.com - 50,000 merchants at your fingertips
In the spirit of the shopping season, I thought I would let you know about a great FireFox add-on that will let you search over 50,000 merchants from one place. Pronto.com is a price comparison search engine (subject-specific), that allows you to find thousands of different products ranging from electronics and computers to home and garden products.
The cool part and differintiator, is that you do not have to even go to the site. Pronto sits in your browser, and shows up when you are searching for products on product sites. For example, I was on Buy.com looking for an sd memory card. I came to Kingston 2GB secure digital card page, and Pronto popped up with an option to compare the price of this product at two other merchants. The ironic thing is that Buy.com was not one of the merchants. This is a very helpful service, and the alert is very unobtrusive, nor does it take up a lot of resources when it activates. I am interested to see what merchants will say when their products are not showing up. If Pronto gets the scale and traffic to affect merchants traffic and overall revenue, this could be fun to watch.
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[…] Research done by Performics indicates that 58% of adult shoppers plan on researching and comparing their purchases online before going to the store to buy them. They also predict that each Monday between now and Christmas will see an increase in sales online. Harris Interactive found that: “…in a report commissioned by Google Checkout that 40 percent of employed U.S. adults say they’ll be doing at least some of their online holiday shopping from work this year, with one in four of those shoppers logging on to track down that perfect gift on Monday, November 27. “ […]
Mateosquared’s iSearch » According to Click Z - Majority of Shoppers Researching Online / November 28th, 2006, 2:09 pm / #
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